Paul C. Williams

Interfacing Technology & Business
View Paul Williams's profile on LinkedIn

Thursday, May 15, 2014

Conversion rates desktop web vs. mobile

There's an interesting discussion going on regarding the fact that for online retailers the conversion rate for desktop web sites is 55-65%, and for the same retailers the mobile conversion rate is 35-45%.

Some people think that is a result of the screen differences and input difficulties.  With this mindset the response is to create accounts that allow purchases without (or with less) input.

I think it's just because people browse on mobile.  Browsing is fundamentally different from shopping.  Maybe the user is just killing a little bit of time, or is looking for a particular product ... in either of these cases the user doesn't really have the intention to purchase at that time.

So, in the browsing case, the response could be to take note of what the user appears interested in and make sure to follow up.

No comments:

Post a Comment